Kostas Pardalis

The most important KPIs to measure the success of your lead nurturing campaigns: A case study with Mailchimp

The goal of marketing is to make potential customers aware of our product and to acquire some contact details that we can use to contact her in the future and try to convert her into a paying customer, this process is commonly called “lead nurturing”. Although lead nurturing is mainly »

Kostas Pardalis

How to Get Your Email Marketing Data

Email marketing is still relevant and if you are not yourself already using it for your business, there are plenty of resources like these statistics out there to convince you on this fact. What has changed though compared to the past, is how email marketing is done, and as everything »