George Psistakis

The ultimate list of Custom Dashboards and BI tools to Track your Metrics and Gather Insights [Updated]

How many touch points do you have with your customers? One, three, four, ten? Companies analyze their data in their websites, their email campaigns, their support, and sales team. These data usually reside in different places. Event data could be in Mixpanel, email marketing in Mailchimp, your support in Zendesk »

George Psistakis

New Integration: Zendesk - Import your Customer Service Data into your Data Warehouse

We’re excited to announce our newest integration: Zendesk. Zendesk is a customer service SaaS platform, that includes ticketing, self-service options, and customer support features. Zendesk is one of the most popular customer service applications and as their moto say "Businesses are made of relationships. Those relationships can be complicated, »

George Psistakis

How Customer Event Data turbo-charge your business

Customers... What do they like? What do they use? What kind of customers used my precious new feature? There are many reasons that any business should use customer events. Ultimately everything leads to two points: customer satisfaction and revenue. Customer Event Data When I first started playing with Google Analytics »