George Psistakis

Intercom Analytics: How to build a dashboard for Customer Success

Customer Success is everywhere. It encompasses everything we do in our customer's lifetime and his interaction with our company. From sales and marketing to the moment the customer signups. From providing support to providing help and finally value. One of the best definitions of customer success is from Lincoln Murphy: »

Kostas Pardalis

The most important KPIs to measure the success of your lead nurturing campaigns: A case study with Mailchimp

The goal of marketing is to make potential customers aware of our product and to acquire some contact details that we can use to contact her in the future and try to convert her into a paying customer, this process is commonly called “lead nurturing”. Although lead nurturing is mainly »